Resume

General Marketing:

• Create, edit and update online and offline projects including but not limited to:  corporate website, social media accounts, packaging, trade show signage, sales presentations, banner ads, brochures, multimedia, E-Commerce, marketing campaigns, graphic content, product announcements, lead generation and maintenance. 

• Digital Marketing: Manage the marketing effort that exists online. Including search engines, social media, company websites, email, blogs, and online advertisements. 

• Marketing Communications:  Responsible for acting as the megaphone for the company message. Enhance a company’s visibility in the market — to customers, the public, the media, and eventually to investors. Responsible for organizing and synchronizing multiple resources for marketing events, advertising, messaging efforts and more.

• Implementing Salesforce as a CRM and establishing a base for SOP and streamlining communication withmcustomers.

• Brand Marketing: Serves as brand ambassador for IMT at trade shows and additional events. Responsible for ensuring that the company and its products are associated with the right message.

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Public Relations:

• Pitches: Strategically crafting email and phone pitches in oder to connect with trade publications for a feature of the company's goals and innovations in the ophthalmic industry. 

• Cultivates relationships with consumers and  establish trust among target audience through consistent communication and corporate outreach.

• Develops PR campaigns using the RACE model to achieve stated goals and objectives by using strategic strategies and tactics, evaluating end results and taking given data into consideration for future campaigns.

• Continually create a variety of media, including blog posts, videos, newsletters, and landing pages. Reinforce information about the product or service, geared towards the target audience by understanding who IMT is and discovering which types of messages the audience will be most receptive to in which mediums.

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